LED lighting as an important energy-saving environmental protection products, has been popular, in-depth to the rural market. With the gradual improvement of the living standards of rural residents, their demand for emerging products is also rising. One can imagine, this is for the emerging industry, is how attractive a big cake. How to make LED benefits to the people?
1, standing on the enterprise point of view, to be targeted to develop products, strengthen brand promotion, service to be more in place. Rural consumers are usually more "to face, good picture", and "quality assurance, security" is their point of demand. Because of this, rural consumers are more "superstitious" brand. Therefore, the countryside enterprises in the establishment of channels should be targeted, must be consistent with the consumption habits of farmers.
In the brand promotion, including the wall advertising and shop strokes (through the city, county, town of the important national highway, provincial highway on both sides of the house OFweek semiconductor lighting nets; village entrance, the village committee, canteen, etc.) Banners and broadcast loudspeakers, film into the countryside, caravan direct sales, etc., are effective means of advertising communication.
2, agents should be targeted, the distribution of energy balance, cultivate the rural market. Local agents are directly to promote the development of the local market, the core strength, if the agent for its distribution outlets do not ignore, or "not as", then the distribution network can not be the distributor "grain", so that will Forming a vicious circle. Three or four distribution points can not be ignored. Therefore, agents should pay more attention to distributors, from the logistics, publicity, services and other aspects of effort.
3, the dealer should break each other, gather the consumer, the timely dissemination of brand reputation. Local dealers should be the most understanding of local consumers, they can the district, the village contractors, construction workers, decoration workers together, so that they help recommend the product, and give a certain point of submission. On the other hand, one by one to do the service, which for rural areas, is not difficult to do.